Rolex Daytona on OysterFlex bracelet White Gold

Excellent condition with only very light marks to the case and clasp from occasional use.

Comes in original box with documents, hang tags present with dated guarantee card.

Rolex's Daytona might be one of the 'hottest' watches on the market today, but this wasn't always the case. The watch started out as the 'Cosmograph', seemingly named to coincide with NASA's efforts to explore the frontiers of space. Alas, Omega's Speedmaster won out and became the Moonwatch, leaving Rolex's new watch lacking a sense of purpose.

It wasn't until 1964 when Rolex rebranded the chronograph by associating it with the Daytona International Speedway, making the watch a racecar driver's tool. Even still, it never enjoyed much success until Rolex once again rebranded in the late 1980s, giving the Daytona a polished bezel and new dial that gave the watch a much more contemporary and luxurious feel. As the new watch grew in popularity, so did Rolex's vintage models. Today, both new and old alike are highly sought-after, with collectors appreciating the history as well as design of the now-iconic watch.

ROLEX

Known by many simply as "the Crown", Rolex has certainly done much to deserve its reputation. From its founding just over a century ago by a German immigrant in the UK, Rolex has grown to become an international behemoth, recognisable (and indeed visible) across the globe.

Few other watchmakers can boast the same combination of consistency, quality and desirability as Rolex. Everything from the build quality of the cases and bracelets to the chronometer-rated movements are designed to ensure that even the most discerning of owners are satisfied.