H.Moser & Cie Streamliner 40mm "matrix" dial

Unworn and stickered.

It might be tempting to frame the Streamliner as Moser's take on the ubiquitous steel integrated bracelet sports watch sub-category, but these watches provide an entirely different experience from those from more mainstream manufactures. Looking at the watches themselves, it is clear that inspiration was drawn not from the funky shapes of the 1970s, but the Streamline Moderne design movement which flourished in the interwar period of the 1930s. Instead of bringing together various design elements, everything from the bracelet to the case flows into one cohesive and unique design.

The HMC 200 movement is also a sight to behold. In addition to satisfactorily filling in the caseback, it is adorned with all matter of high-end finishing techniques including Geneva striping as well as bevelling.


H. MOSER & CIE

H. Moser & Cie was originally founded in the early 19th Century in St. Petersburg, then part of the Russian Empire. It supplied the much of the European monarchies and aristocracy throughout its original iteration, and was re-founded in 2005 by one of Heinrich Moser's grandchildren.

Since its relaunch, the brand has been known both for its high-end watchmaking innovations as well as its eye-catching marketing approach. From making an Apple watch lookalike (its latest version complete with the "loading" icon) to crafting a watch out of Swiss cheese, Moser is no stranger to controversy. At the same time, its horological innovations are undoubtedly significant, including the world's first modular escapement, which eliminates one of the most time-consuming aspects of servicing a watch.