Subdial Curated

Audemars Piguet Royal Oak Quartz Yellow Gold 6009BA

£13,975
While the original Royal Oak was created partially as a result of the pressures of the Quartz Crisis, Audemars Piguet's iconic design did not prove immune to the new technology. Initially, quartz movements were seen as technological wonders, and had the appropriate price tag. As time went on, how... More

While the original Royal Oak was created partially as a result of the pressures of the Quartz Crisis, Audemars Piguet's iconic design did not prove immune to the new technology. Initially, quartz movements were seen as technological wonders, and had the appropriate price tag. As time went on, however, they became mass-produced and much more affordable, letting them challenge the dominance of Swiss mechanical watchmaking. By the late 1980s, Swiss watchmakers like Audemars Piguet were also offering quartz watches as an alternative to their mechanical timepieces.

Royal Oak watches with quartz movements tend to be thinner and smaller in diameter when compared to their mechanical counterparts. This allows them to act as reliable everyday watches, only needing attention when its battery runs out. Many customers liked this simplicity, but today these references are valued for their smaller size by collectors preferring a less assertive Royal Oak design.

AUDEMARS PIGUET

Audemars Piguet was founded in Le Brassus in 1875, a rural part of Switzerland. The company became famous for making high complications, with the myriad complicated pocket watches in its museum being testament to its expertise. The company went from strength to strength, producing the world's first skeletonised wristwatch in 1934 and the world's first perpetual calendar wristwatch with a leap year indicator (allowing for user adjustment) in 1955.

By the late 1960s and early 70s, however, the company was beginning to lag behind in terms of innovations. To sidestep the atrophy that would go on to destroy so many other watchmakers, Audemars Piguet decided to do something bold and released the Royal Oak.

Costing 10 times more than a Rolex Submariner did, the watch was unashamedly luxurious. This watch spawned a new genre of watchmaking, and arguably saved not only Audemars Piguet, but the entire watch industry from a slow death.

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While the original Royal Oak was created partially as a result of the pressures of the Quartz Crisis, Audemars Piguet's iconic design did not prove immune to the new technology. Initially, quartz movements were seen as technological wonders, and had the appropriate price tag. As time went on, however, they became mass-produced and much more affordable, letting them challenge the dominance of Swiss mechanical watchmaking. By the late 1980s, Swiss watchmakers like Audemars Piguet were also offering quartz watches as an alternative to their mechanical timepieces.

Royal Oak watches with quartz movements tend to be thinner and smaller in diameter when compared to their mechanical counterparts. This allows them to act as reliable everyday watches, only needing attention when its battery runs out. Many customers liked this simplicity, but today these references are valued for their smaller size by collectors preferring a less assertive Royal Oak design.

AUDEMARS PIGUET

Audemars Piguet was founded in Le Brassus in 1875, a rural part of Switzerland. The company became famous for making high complications, with the myriad complicated pocket watches in its museum being testament to its expertise. The company went from strength to strength, producing the world's first skeletonised wristwatch in 1934 and the world's first perpetual calendar wristwatch with a leap year indicator (allowing for user adjustment) in 1955.

By the late 1960s and early 70s, however, the company was beginning to lag behind in terms of innovations. To sidestep the atrophy that would go on to destroy so many other watchmakers, Audemars Piguet decided to do something bold and released the Royal Oak.

Costing 10 times more than a Rolex Submariner did, the watch was unashamedly luxurious. This watch spawned a new genre of watchmaking, and arguably saved not only Audemars Piguet, but the entire watch industry from a slow death.

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