The Watch Fund

Simple. Safe. Secure.

Earn interest of 8% per annum, paid monthly

Loans secured against watch inventory & funds held in escrow account

Access to our investor portal and digital statements

About Us

We set out in 2018 with a simple goal, to use data to create a true market for collectable watches. To allow customers to sell for more and buy for less, to access True Market Price.

Since then we have traded over £30 million worth of watches and served thousands of collectors and enthusiasts.

We have the highest trust score of any watch dealer in the UK with over 1,100 5-star reviews


Watches sold

How we trade


We use capital to purchase watches directly from our customers. We use our proprietary data model to know just the right price to pay. Each watch is authenticated and checked against the Watch Register


The watch is refurbished and listed for sale via Subdial, each watch takes an average of 30-40 days to sell


Once the watch is sold the original purchase amount is returned to the watch fund and the whole process starts again


This continuous re-investment delivers 150%+ return on each Pound invested into the fund

Watches As An Asset

Watches are a resilient, non-volatile asset class. A 10 year asset price volatility study placed watches as second only to collectible furniture, considerably more stable than both gold and the FTSE 100.

Increased interest in the sector combined with constrained supply has seen prices rise steadily over past decade.


10Y Asset Price Performance

Get Started

We are currently accepting new investors. If you are interested in investing just complete the application below and we will be in touch shortly to discuss with you.

The minimum investment is £50,000

If you have any questions feel free to email us directly

Minimum Term

You can give your notice at any point, the funds will be returned to you at the end of the notice period or at the end of the minimum term whichever is later.

Example A - 90 Day Notice Period, 6 Month Minimum Term Passed

 Day 0: Deposit made
 Day 180: Withdrawal notice given
 Day 270: Payment made (90 days from notice)

Example B - 90 Day Notice Period, 6 Month Minimum Term Not Passed

 Day 0: Deposit made
 Day 30: Withdrawal notice given
 Day 180: Payment made (on expiry of minimum term)