Calibre Co.

Better for sellers & better for buyers

Using data science to understand the watch market

A Data Science Business... for Watches

Predicting market prices for watches is difficult. Dealers account for this uncertainty by paying sellers less and looking for unrealistic prices from buyers.

Subdial is a tech company that predicts market prices better than anyone else. This means we pay sellers more and charge buyers less.

Just some data nerds with a love of watches...

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A new approach

For sellers

When dealers don't know what price a watch will sell for they will make lower offers to cover their back

For Buyers

When retailers don't know what price a watch will sell for they ask for unreasonable prices

More for You

We understand market prices, meaning we can offer higher prices to sellers and fair prices to buyers

Thinking of Selling?

Get in touch for a free same-day valuation


Meet the Founders


"As a watch nerd I never felt that there were any good options for selling my watches. Between scams, bad offers, and a total lack of transparency, the routes available were all pretty bleak.

We've tried to build the service that I always wanted as a seller"


"Our background is in big business, having spent years working for large corporates around the world. In 2016 we left to build something of our own.

Subdial is about creating a better business model for buyers and sellers and delivering it in a trusted way"



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