Intelligent watch trading

Predicting watch markets to deliver the best prices to buyers and sellers

Sell a watch

A watch company...with a difference

We analyse market data constantly, this means we can predict prices better than anyone else. As a result we pay sellers more and charge buyers less

Predicting market prices and sale times for watches is difficult. Ordinarily dealers account for this uncertainty by paying sellers less and looking for unrealistic prices from buyers

We're data nerds with a thing for watches, merging our two loves to create a better world for sellers & buyers everywhere


About Us


Dealers offer you low prices because they can't be certain what price the watch will sell for

For buyers

You get overcharged for watches by dealers who don't know the fair value of a watch

More for you

We understand market prices, meaning we can offer higher prices to sellers and fair prices to buyers

A unique vision

With perfect knowledge of watch markets comes the ability to offer fair prices to both sellers & buyers

Subdial aims to be a breath of fresh air from the tricks and obscurity that are sometimes associated with watch dealers

Read our vision to hear how we're doing it


Meet the Founders


"Our background is in big business, having spent years working for large corporates globally. In 2016 we left to build something of our own.

Subdial is about creating a better business model for buyers and sellers and delivering it in a trusted way"


"As someone that loves watches I never felt that there were any good options when I wanted to sell or trade. Between scams, bad offers, and a total lack of transparency, the routes available were all pretty bleak.

We've tried to build the service that I always wanted as a seller"


Out of East London

London Fields
London, E8

T: +44 20 8068 2930

WhatsApp: +4475 8866 6450



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